Websites

Website Accelerator
Dealer Synergy optimizes the dealership’s website effectiveness through accents, calls to action, online promotions, specials, and a value package for internet customers.  Dealer Synergy Technical department will prepare a web scope emphasizing accents, calls to action, online promotions, specials, and a value package for internet customers.  For clients going to a new web site, we will assist in design specification for your new web site.

Website Design

Dealer Synergy designs and builds complete specialty websites in addition to focus and micro sites.

Custom & Specialty Website Solutions

Dealer Synergy designs and builds complete specialty websites in addition to focus and micro sites.  High performance vehicles, off road sites, medium and heavy Duty Trucks, Hi-Po parts, just to name a few!

Search Engine Optimization



Our search engine optimization plan creates an impenetrable wall around your virtual dealership. You will be assured that your site(s) are maximized for top ranking in the most popular websites. We can take it even one step further by providing you with pay-per-click searches and much more
  • Significantly improve the popularity ranking and natural placement of your Dealership website on the search result pages returned by the major search engines.
  • Dramatically increase the number of potential opportunities that your Dealership website has to appear on the first page of results returned by major search engines.
  • Optimize your Dealership’s Internet presence in their primary market and other surrounding areas.
  • Capture the internet traffic of online automotive shoppers who are searching for the websites that belong to your Dealership major competitors
Inter-linked HTML focus pages populated with unique content rich criteria attractive to the various web crawling spiders utilized by the major search engines. Use the content rich focus pages to attack multiple points of interest. Location and car types are the most common keywords used by third party lead source providers in their own search engine optimization campaign tactics. Also the integration of other keywords in areas related to parts and service is a common SEO campaign tactic used by third party lead source providers. Dealer Synergy's approach to Mega Search Engine Optimization is to mirror the tactics that the third party lead providers have had success with. Cast a net that works towards capturing Internet shoppers searching for the websites belonging to the dealer group's primary competition and redirecting that Internet traffic to the primary website.

Social Networking

Dealer Synergy provides training and services for your dealership’s social networking strategy.  Social networking is maximizing all online opportunities for the dealership. The majority of that work utilizes free or extremely inexpensive websites, social networks, blog and micro-blogging sites on the Internet such as:
  • Face Book  
  • MySpace
  • YouTube
  • Twitter
  • Flickr
  • Photo Bucket
  • BestPlaces.net
  • Compete.com
  • Craig’s List
  • Google Base
  • Wikipedia
  • Tube Mogul
  • Various Video Search Engines
  • Free Press Release
  • PR Newswire & PR Web
  • Vertical Search Engine Optimization
  • Google Alerts
  • Google Word Analytics
  • CarFolks
  • Dealer Rater
  • Edmunds Reviews
  • Google Reviews
  • Other online forms of reputation management    
We can provide “cyber services”  for you or train your “cyber laborer” Call for details about this exciting new program!         
Dealer Synergy trainers are our experts in the field of phone sales. We provide the most intensive and information rich internet phone training available. Recognize that the phone is perhaps the greatest weapon a coordinator or salesperson has in their arsenal. By teaching our clients the science of communication, using the right words, effective listening, cadence, escalation, communication and decision making, psychology, behavioral types, overcoming call reluctance, and of course phone process.

Every prospect has expectation and objections. Dealer Synergy will provide you with a matrix of powerful rebuttals to help overcome the appointment objections you will encounter while exceeding customer expectations. Some of the areas covered include listening skills, overcoming objections – what not to do, handling objections with rebuttals, the top 5 customer objections, other situational objections and how to handle them and when to turn the lead over to management.
Dealer Synergy can provide you with oversight management for any department in your dealership. Whether it is for Internet, showroom or phone sales, or fixed operations like parts and service, we have a solution for you.

Coaching

Dealer Synergy combines techniques, insights, real world experiences, state of the art tools and current trends, research and data to coach your team for success. We work with Dealer Principals, General Managers, Sales Managers, Internet and BDC Directors and managers in addition to your front line staff of coordinators, internet sales specialist and sales people.

Reporting

Dealer Synergy provides valuable reporting with insights into your department and dealership performance
Department Reporting
Monthly Tracking & Reviewing Department Metrics
Quarterly Trend Report
Quarterly 4P Review
Monitoring & Mystery Shop Report
Coordinator reviews
Monthly and quarterly SWOT reports
Training

Dealer Synergy is first and foremost a training company. Our trainers are our experts in the field of internet sales, with extensive dealership experience. We provide the most intensive and information rich internet sales training available, equipping your staff with the knowledge and tools to be the best in the industry. Our training courses include internet Director Immersion, Internet Coordinator and Internet sales specialist/manager, Interdepartmental coordination and our new “Cyber Laborer” training.

Monitoring

Dealer Synergy is committed to your dealership’s success. We will show you how to maximize your potential through call monitoring and management tracking. Dealer Synergy can break down your productivity ratings by hour/day/week, target area, but also optimize your employee’s ability to master their training.